Sorin Panduru
Engineering Leader
Summary
IT Director with 15 years at Fashion Days / eMAG — one of Romania's largest ecommerce platforms — progressing from PHP developer to owning a 60-person engineering organisation. Track record spanning cloud architecture design, AI/ML product development, org design, and budget ownership. Stays hands-on: routinely leads architecture reviews and technical design sign-off, personally implemented CI/CD pipelines during cloud migration, and is actively piloting GenAI engineering workflows across the org.
Experience
IT Director
2022 — PresentFashion Days · Bucharest, Romania
- • Lead a 60-person engineering org spanning product, infrastructure, data & analytics, mobile, and QA — 10 direct reports
- • Designed overall cloud architecture and led full on-premise → cloud migration — actively participated in implementation including CI/CD pipelines, Kubernetes migrations, and infrastructure design; eliminated hardware maintenance overhead and accelerated delivery cycles
- • Own annual Black Friday delivery — hands-on performance testing and capacity planning for 20× BAU traffic spikes, coordinating across engineering, infrastructure, and commercial teams under high-pressure timelines; consistent clean delivery record across multiple years
- • Drove tech stack modernisation from PHP to Go on Kubernetes across all new services, improving developer ownership and deployment velocity
- • Actively conduct architecture reviews and technical design sign-off across all engineering teams — maintaining hands-on technical engagement at the director level
- • Actively piloting GenAI engineering workflows — experimenting with AI coding tools and context-aware automation to improve developer productivity across teams
- • Restructured engineering org around Engineering Manager and Architect roles — resolved delivery bottlenecks and knowledge concentration risk; resulted in faster shipping and measurably improved quality
- • Negotiate engineering capacity trade-offs with commercial and product leadership — secured dedicated bandwidth for infrastructure and platform stability alongside feature delivery, preventing short-term pressure from compounding long-term technical risk
- • Own infrastructure security posture, incident response, and data protection/privacy engineering across the platform
Team Manager — Search & Personalisation
2020 — 2022Fashion Days · Bucharest, Romania
- • Led 2 cross-functional product/engineering teams (14 people) — owned both product direction and technical execution for search, listings, and personalisation
- • Replaced legacy commercial search & listings solution with a fully in-house built platform — led development end-to-end from architecture to delivery
- • Built personalisation capabilities from scratch: recommendation widgets and dynamic content that transformed a previously static shopping experience into a data-driven discovery engine
AI/ML Engineer & Team Lead
2017 — 2020Fashion Days · Bucharest, Romania
- • Built visual similarity search and recommendation engines for the fashion catalogue — among the top CTR-performing engines on the platform to this day
- • Hands-on ML engineering across the full stack: model training, large-scale vector similarity search, and production deployment — while leading a small team
Team Leader & PHP Developer
2012 — 2017Fashion Days · Bucharest, Romania
- • Built ecommerce backend systems (ERP, PIM, inventory, WMS integrations) and progressed to leading the backend teams that owned them
Skills
Leadership & Org
Engineering Org Design · OKR Framework · Hiring & Restructuring · Budget Ownership · Stakeholder Management
Cloud & Infrastructure
Cloud Architecture · Kubernetes · Cloud Migration · CI/CD · Docker · OpenTelemetry · Grafana · Service Mesh
Security & Compliance
Infrastructure Security · Incident Response · Data Protection · Privacy Engineering
AI / ML & GenAI
GenAI Workflows · LLM Tooling · Python · TensorFlow · Vector Similarity Search · Recommendation Systems
Engineering
Go · Microservices · System Design · Distributed Systems · API Design · Agile / Scrum
Education
BSc Computer Science
Coventry University, United Kingdom
Languages
Romanian
Native
English
Fluent